Bollywood and Fashion have been related since time in memorial. Any fashion introduced in bollywood movies catches on without even a ‘trickledown effect’ into mainstream population. Any outfit worn by a bollywood actor or actress in a successful movie is instantly referred as example for the tailors around India to reproduce. The Readymade industry too immediately reproduces this outfits in bulk in variations of color and designs with the movie or character name; anarkali, jodha akbar, masakali are the latest few.
Well the fashion industry and designers of clothes and jewelry being aware of this phenomenon launch many of their fashions in movies. And many an actor and actress is a brand ambassador, advertising for many of the popular products of the fashion industry.
Now designers have moved on from the success of bollywood to independently designing products with bollywood and pop culture influence in their designs to western brand names and products.
Check out the bollywood influence on Swatch watches in the Manish Arora collections. Manish Arora known for wild palette of colors, strong contrasts, psychedelic art and kitsch motifs, has now created new line of bling-bling swatch watches!
check out the links
http://www.swatch.com/us_en/manisharora.html
Manish Arora's Swatch Watch Vedio
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