Bollywood song for Heineken Beer!
I was watching The Daily Show with Jon Stewart last night when an interesting commercial of Heineken got aired. This high energy, extremely well made commercial is complimented by a musical score from the 1960’s Bollywood track “Jaan pehcaan ho”. Having been a copy writer with advertising background and being a Bollwood blah writer, I got intrigued into finding out more.
The commercial I am talking about is Heineken’s “The Date”, the second film from their advertising campaign “Open Your World”. Their earlier film from the campaign was the Clio award-winning film 'The Entrance'.
The “Date” is a beautifully crafted, yet incredibly high-energy story following the Heineken® legend as he woos his stunning date on an epic journey, a glamorous tribute to all magical dates and legendary night-outs. The hip atmosphere of ‘The Date’ is complemented by a musical score featuring the catchy 1960s Bollywood track “Jaan Pehechaan Ho”.
Check out link for the advertisement film;
http://wkamst.com/#/work/heineken/the-legends-campaign
Also check out the song in full from the movie Gumnam;
http://www.youtube.com/watch?v=FyEnG_DEB1I
The original song “Jaan pehchaan ho” was sung by Bollywood legendry playback singer Mohammed Rafi in the 1965 movie "Gumnaam". "Gumnaam" (Hindi for "unknown" or "anonymous") is a 1965 Indian horror thriller film directed by Raja Nawathe, produced by N N Sippy, starring Manoj Kumar, Nanda, Pran, Helen and Mehmood. The music for the film was composed by Shankar-Jaikishan The story is apparently based on Agatha Christie's novel “And Then There Were None”.
The film and the song came to wider attention when the song "Jaan Pehechan Ho" ( translated as "We should get to know each other") was in the opening credits of 2001 teenage comedy-drama movie Ghost world.
The movie Ghost World, features one of the characters Enid watching and dancing to the song.
The song is incidentally also featured on the CD Bollywood Steel Guitar[3], a various artists compilation released in 2008 by the Sublime Frequencies record label.
The Heineken ad was made by the advertising agency: Wieden+ Kennedy .
The Date Film was developed at Wieden+Kennedy Amsterdam by executive creative directors Mark Bernath, Eric Quennoy, art director Alvaro Sotomayor, copywriter Roger Hoard, broadcast director Erik Verheijen, agency producer Tony Stearns, associate producer Niko Koot, planners Stuart Parkinson and Martin Weigel, group account director Clay Mills, account director Jasmina Krnjetin, account manager Dan Colgan, project manager Sharon Kwiatkowski, business affairs manager Karen Crossley, working with Heineken global brand director Cyril Charza, global communications team Sandrine Huijgen, Josefien Olij and Rachel Ijzendoorn.
Filming was shot by director Fredrik Bond via Sonny London with director of photography Mattias Montero, producer Alicia Bernard and executive producer Helen Kenny. The Making Of the Legend team also included digital content directors Zak and Dan, producer Jack Beardsley, and digital content photographer Hugo Stenson.
Editor was Tim Thornton-Allan at Marshall Street Editors.
Sound Designer/Mixer was Raja Sehgal at Grand Central Studios, London. Music is “Jaan Pehechaan Ho”, performed by Mohammed Rafi, through Agoraphone, with music supervisor Beth Urdang.
Post production was done at The Mill, London, by Flame artist Jay Bandlish, 3D artist David Lawson, colorist Adam Scott, and producer Paul Schleicher.
No comments:
Post a Comment